01 Innovations
Innovations in the bait market
Earlybird Bait has built a network of local fishermen who supply first grade bait products, and partners with overseas importers and processors to extend our quality range.
Wholesale bait supply since 1979
Precision wholesale bait supply for Western Australia's most trusted retailers.
Earlybird Bait combines family-run care with production scale, cold-chain logistics, and category expertise to keep your cabinets stocked with confidence.
- outlets across WA
- 300+
- refrigerated vans
- 7
- processing facility
- 1000 m²
- family run
- Since 1979
Authority and assurance
Built to protect your shelf reputation
21+ active products in catalog
02 Reputation
Quality bait from a reliable supplier
Our refrigerated delivery fleet means free delivery to outlets across the Perth metropolitan area, Bunbury and the South West, with freezer transport arranged to other regional centres. With over 300 outlets throughout WA, there is a distributor near you.
03 Production
Leading the industry
Being an industry leader has let us refine processes that guarantee consistent quality. Our packing machine packs bait from 100 grams to 2 kg at 20–35 packs per minute.
Featured range
Fast-selling bait for local conditions
Whole fish bait
Gardies
Australian gardies are slender whole-fish bait with a distinctive bottom jaw. A dependable option for inshore reef species and metro demersal targets when regulations allow.
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Whole fish bait
Mullet
Premium frozen mullet for crab, crayfish, mulloway, tailor and surf predators. Strong scent and durable flesh for night and surf sessions.
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Worms
Blood Worms
Soft, effective blood worms for whiting, bream, cobbler, flounder and flathead — a proven river and estuary bait.
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Purpose-built pathways
Every visit should end in a confident next step.
Whether someone wants a nearby stockist or a wholesale account, we guide them into the right flow with zero friction and clear expectations.
Growth Partnership
Stock quality bait with a wholesale partner built for repeat demand.
Earlybird Bait supports WA retailers with dependable supply, a free stockist portal for ordering and stock visibility, and practical sell-through tools that protect your margin and shelf confidence.